PRESS RELEASE                                                     

8 September 2009

No SAD time for business

They say that the short days and long nights of winter months are a SAD time (seasonal affective disorder). A time when some people get moody, lethargic, business slows and orders dip.  Not so.

A three year study carried out by one of Europe’s leading sales development organisations, shows that October, November and December are the top months when it comes to increasing sales revenue. It seems the shorter the days the greater the volume of orders. Top of the sales league for the UK and Europe are October and November.

While most previous research suggests that the British withdraw to the their shells in search of warmth and switch on their SAD relieving light boxes, sales analysts and profilers at TSL Marketing have discovered the UK and European business executives are at their most receptive to sales inquiries.

TSL CEO Mike Kelly is working with leading IT companies and IT marketing/management advisors throughout the UK and Europe to help companies gear up for a concerted sales effort leading up to the winter months.

He said “The internet has introduced a new sales and marketing channel. However, it is being increasingly seen as a remote tool, isolating buyer and salesperson. We have found that companies that are prepared to get on the phone and build dialogue and relationships with their customers are winning business”.

Kelly maintains that too many so-called sales people hide behind the internet when they should be building direct customer relationships.

With bases in Europe and North America TSL is recognised worldwide as an innovative integrated marketing agency within the technology sector. Its sales teams are product trained in all aspects of information technology and languages. The company focuses upon internet and email marketing, together with lead management and high-end telesales.

“It is absolutely critical for CEO’s and marketing directors to know how and when they can get the highest return on investment in marketing (roim). This research can help decision makers better understand the psychology behind purchases of business software and technology, and align their marketing strategies. Without understanding the factors involved in roim it is impossible to maximise results.” added Kelly.

Research by occupational psychologists is shedding some light on seasonal affective disorder. Most field work to-date indicates that Brits hate the winter months. With an estimated 600,000 suffers in both the northern and southern hemispheres, SAD is a winter depression leading to increased moods, lethargy, and loss of concentration.

Clinical psychologist Dr Derek Deasy, leadership consultant and executive coach commented “The TSL findings will be of interest to any dynamic organisation looking to develop customer relationships and meaningful authentic dialogue. There is a growing school of thought that the internet, while a powerful network, is resulting in even more remote working. If it can be established that executives are more responsive to direct contact during the winter, it could lead to companies rethinking the sales programmes.”

With the average UK business executive now being bombarded with an average of 300 advertising messages every day through the press, radio, television and internet channels, it appears the direct one-to-one approach to sales and lead generation is the way ahead. It pays to talk.

Ends.

About TSL Marketing

Founded in 1999, TSL's mission is to be the most efficient channel for IT sales lead generation and be the best sales development method that business-to-business technology companies can use to systematically drive sales

The company has a multi-lingual, highly experienced staff of more than 60 people based in the US and Europe.  TSL's clients include some of the fastest growing companies across the world.  Its investors include BDO Simpson Xavier and Enterprise Ireland.

For more information, please visit www.tslmarketing.co.uk