| |
|
|
How We Help With Technology Sales Leads & Lead Generation
The days when technology companies could drive
revenue by simply increasing the number of IT sales leads died with the
"dot com" bust. The more challenging economy requires a more sophisticated
approach to technology sales lead generation and
managing new software sales opportunities. Why isn't lead generation alone
enough to drive sales now? Here are just a few reasons: Even at the
best technology marketing organizations:
- Most marketing departments over-burden sales staff with unqualified telemarketing
leads or leads from other sources that will hit a dead end.
Example: How is your marketing organization targeted? Closed sales or number of leads?
- Most senior sales staff still spend their valuable time prospecting.
- Most senior sales staff don't take Marketing's leads seriously.
- Most systems for lead management, including telesales,
are broken. Long-term leads are never followed up.
- The handover of leads from marketing to sales is the biggest issue in moving leads to closed sales.
TSL should know. As the name implies, we started out as a company focused on generating "technology sales leads". We still do this of course. However, now lead generation is just part of a comprehensive process that we use to help our clients plan, develop, manage and close technology sales opportunities. You can review a recent case study on one of our integrated marketing campaigns here.
Our most comprehensive campaign is the Platinum Programme. Learn more about this integrated marketing campaign for generating guaranteed lead results by clicking here: Platinum Programme.
|
|

TSL Marketing
Insights Sign up for our email newsletter; receive industry news, notification of special promotions and more!

Workshops & Events
Find out about TSL's upcoming workshops and events hosted on a monthly basis.
Learn More
Blog - Market Now!
TSL's "Market Now!" features up to date market trends and news to consistently grow your business and increase ROI.
Learn More |
|